A. WILENS

Asher Wilens · Creative Director

The best ads don't feel like ads.

Synth City: a crowd presses around a single rough natural diamond in a vitrine while workers sweep piles of synthetic diamonds off the floor

Featured · Premier Gem

SYNTH CITY

The future made everything available, except rarity. A six-film dystopian series, a live broadcast site and a working AI detector that make the case for natural diamonds.

Work

Spec = self-initiated concept

Desert Diamonds campaign

Desert Diamonds

Premier Gem

A natural diamond is a rare sighting. A campaign that grew into a UGC microsite.

Brown & Co. campaign

Brown & Co.

Pitch

Love looks different in every light: a lamp that shows a diamond in the moments it will live in.

Fage campaign

Fage

Spec

Nothing to hide: the ingredient list becomes the ad.

Uber campaign

Uber

Spec

The things you say before it's time to go.

Turbochef campaign

Turbochef

Spec

Compliments to the chef: the house becomes the restaurant.

The Lab campaign

The Lab

Inventions

Ideas that didn't fit in a brief: AI pinball, projected AR, an AI creative studio.

Lab

Ideas that didn't fit in a brief.

Visit the Lab

  • Draiped

    An AI creative studio that turns one jewelry product shot into a full launch.

  • Project Orion

    Projected AR with no headset and no phone. The room becomes the medium.

  • Pinverse Arcade

    Type a world, play it as pinball. AI-generated tables in seconds.

Some ideas need a headline. Others need a patent.

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